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Rich Burda

Product Marketing Manager, Productivity & Supply Chain
Applied Materials

Speech
Digital Twin: The Centerpiece of Factory AI Transformations

Digital Twin technology is often associated with modeling physical objects, but its transformative power lies in modeling and predicting the performance of the factory that manufactures the physical objects. 

This lecture explores how Digital Twins can be leveraged with Artificial Intelligence to rapidly surface actionable insights into factory metrics such as yield, cycle time, and throughput. Rather than simply presenting another dashboard that shows “what” is happening, a performance-focused Digital Twin enables manufacturers to understand “why” performance issues occur, pinpoint areas needing attention, and visually drill down to root causes. When coupled with AI, a Digital Twin is an ideal platform to enable predictive models that recommend actions to mitigate or prevent future factory performance risks. 

Attendees will learn how integrating real-time data, simulation, and advanced analytics within a Digital Twin framework empowers operations teams to move beyond passive monitoring toward proactive, data-driven decision-making, unlocking new opportunities for continuous improvement and competitive advantage. 

About Rich Burda

Rich Burda is a supply chain and manufacturing professional with over 30 years of experience driving operational excellence and system integration. His career spans leadership roles at IBM, GlobalFoundries, and onsemi, where he managed complex projects in factory automation, analytics, and supply chain systems. 

Rich holds Master’s in Management from Penn State and a Bachelor of Science in Mechanical Engineering from VillanovaRich holds 18 U.S. patents for inventions related to manufacturing scheduling and logistics.